Press Release Marketing — You Need It

Rainbow 6ix Crypto
3 min readMay 12, 2022

Press releases are intended to assist businesses in meeting tactical and strategic marketing objectives. A strategic goal could be followed by a series of tactical goals. This combination of tactical and strategic goals contributes to the development of your overall blockchain or cryptocurrency marketing strategy.

With this in mind, there are a number of reasons why you might want to use a press release to implement your strategy, and each of these necessitates a slightly different approach to the writing and distribution of the cryptocurrency press release. The following are some of the most common reasons:

➢ Raise awareness and educate the public about a new blockchain integration project.

➢ Attract attention to a new cryptocurrency launch or a forthcoming initial coin offering (ICO).

➢ Notify industry media about a future blockchain event.

➢ Increase the number of visitors to your main website or social media pages.

➢ Attract new investors for an impending initial coin offering (ICO) or crowd sale.

➢ Create excitement in the industry for a future alpha/beta release.

➢ Obtain media coverage for a future interview or AMA.

➢ Showcase new blockchain or cryptocurrency collaborations.

➢ Boost market awareness about a new app, wallet, or crowdfunding project.

➢ Inform crypto users about a new fork, airdrop, or bounty program.

Any company will have a consistent flow of these events, milestones, or accomplishments, press releases should be viewed as a continuing component of your overall blockchain marketing strategy rather than a “one-time” arrangement. By sending out a regular stream of these news releases to members of the media, you can stay top-of-mind with them while also highlighting the continual progress of your company, project, or start-up venture.

How can Rainbow 6ix help

Your cryptocurrency press release should always be truthful rather than promotional. It should be filled with facts, information, and statistics rather than a lot of high-concept verbiage like you’d see in a sales and marketing brochure. Plus, while there is a lot that goes into a successful blockchain press release, it is critical to keep the body short (we recommend 500 words maximum).

Obviously, your press release should be devoid of grammatical, typographical, and other issues. With the help of Rainbow 6ix, and by adhering to these guidelines, you will be able to tighten up your press release and make it impactful.

Rainbow 6ix can assist you in composing, proofreading, and scheduling the PR article, as well as targeting specific industries, verticals, or groups of online influencers. Your press release will reach the authors, journalists, bloggers, and influencers who can help spread the news about your project.

When you collaborate with Rainbow 6ix, you will have unprecedented access to one of the most experienced teams in the blockchain PR market. Based on our experience working with blockchain companies, we can ensure that every cryptocurrency press release satisfies these key principles in order to gain maximum media exposure and SEO-friendly terminology.

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